Guides
Guides to LinkedIn outreach, by who you are and what you saw
Each guide starts from the research: what tends to happen before someone buys, how long the window stays open, and which signals look better than they are. Every figure links to where it came from.
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Pick a guide
By who you sell as
- Agencies. Reach a client before the review: new marketing leaders, job ads and funding.
- Recruiters. Win clients from the roles they can't fill, and the people who just started hiring.
- Consultants. The gaps that open an engagement: an empty seat, a new leader, a stalled plan.
- SaaS founders. Your first customers by hand, from the people already talking about your problem.
- MSPs and IT services. Who owns IT at a 50-person company, and the moments they look for help.
By signal
- After a job change. When to write to someone in a new role, and what to say instead of congrats.
- After a funding round. Why the founder is the wrong person to write to the week a round lands.
- Competitor engagers. Which likes and comments on a competitor's posts mean anything, and which are noise.
- Companies hiring. Reading a job ad as a buying signal, and spotting the ones that aren't real.
Which signals fit your buyers?
Paste your website and see the five buying signals most worth watching for the people you sell to. Free, no sign-up.