How to turn event and webinar attendees into LinkedIn leads

Where each platform shows who is going

Before you plan anything, know what you can see without being the organiser. Here is what each platform's own help centre said on 25 October 2026:

A few details matter. Luma never shows guest emails, only names and photos, and a host who switches the guest list off hides even the count. On LinkedIn, attendees can stop their attendance showing to connections who aren't going, so before you register, the few connections you see are only those happy to show it. Meetup's paid tiers add who is new to the group, shared interests and what each person says they want from the event.

Finding events in the first place is easier than it used to be. Luma has city pages such as luma.com/sydney, which on 25 October 2026 opened with "What's Happening in Sydney" and named the hosts on every event card we checked. It also has topic pages for AI, tech and others. On LinkedIn, search for the topic and filter by Events.

Who on the list is worth a message

A Sydney fintech meetup with 180 guests might hold eight people you'd sell to. Fit comes first, the event second. Sort the list into these groups before you write a word:

• Speakers and panellists who fit your buyer. They have said publicly what they care about, and their session gives you something specific to respond to.
• Hosts and organisers. They know the room, and many run a series, so one good conversation can repeat every month.
• Guests who fit your ideal customer and have posted or commented about the event on LinkedIn. That's the strongest sign they are going for the topic.
• Guests at companies you already sell to or have on your target list, even when the person isn't the buyer.

• Other vendors and recruiters working the room, unless they sell to the same buyers and could refer you.
• Everyone else on the list. A guest who doesn't fit is a guest, not a lead, and bulk invites to a whole list fill your pending invitations fast.

For speakers, LinkedIn's speaker feature needs the organiser to be a 1st-degree connection of each speaker, so an event's speakers are often one connection away from its organiser. That's a reason to connect with organisers early. To score the people you shortlist, see how to score LinkedIn leads by fit and intent.

When to write: before, during or after

Timing changes what you can say. Before the event, the event itself is the reason. After it, a session or a conversation is. Here is the plan we'd follow, with times for a Sydney event in AEDT:

Why a month? In Bingle's scoring, engaging with LinkedIn posts that mention an event is a medium-strength signal that counts half as much after 30 days, and Bingle's writer treats any signal older than 30 days as background rather than a reason to write. Here's how much that signal still counts as it ages:

Send in the person's working hours. A note at 8.30 on a Tuesday morning in Melbourne lands before the inbox fills; a note at 9 pm the night of the event lands in a pile of other "great to meet you" invites. If your prospects are in Brisbane, remember Queensland stays on AEST all year, an hour behind Sydney in summer.

What to say, with examples

The rule Bingle's message writer follows for any event signal is short. Name the event. If you're going, suggest saying hi there; if you're not, ask what they hope to get from it. For a speaker, say you're keen to hear what they cover before the event, and ask how it landed or one question on the topic after it. Never say you saw them on the attendee list, never claim you watched a session you didn't, and don't pitch in the first message.

We ran the usual openers through the same rules our free LinkedIn message checker uses on 25 October 2026. Scores run from 0 to 100, and under 85 means fix it first:

These examples are for made-up events and a made-up seller of operations software. Each scored 100 on the checker, connection notes stay under LinkedIn's 200-character limit, and none mentions a list.

1. Before, both going (connection note, 159 characters): "Hi Priya, saw your comment on the panel line-up for Thursday's Brisbane Ops Leaders meetup. I'll be there too, so it'd be good to say hi after if you're going."

2. Before, you're not going (connection note, 156 characters): "Hi Tom, saw your comment on the Melbourne payments summit agenda. Most finance leads I know go for the fraud sessions. What are you hoping to get out of it?"

3. A speaker, before (connection note, 192 characters): "Hi Mei, you're on the month-end close panel at next week's finance meetup in Sydney. I'll be keen to hear what you say about manual journals. What's the one point you want people to take away?"

4. A speaker, after (first message, 134 characters): "Hi Alex, your point on Tuesday about quoting agency work by outcome got a fair few comments afterwards. How did it land with the room?"

5. Someone you met (connection note, 159 characters): "Hi Lee, good to meet you at the coffee cart at the retail meetup last night. You said stock counts eat your Mondays. Happy to send the count sheet I mentioned."

6. A registrant for your own webinar (first message, 197 characters): "Hi Jordan, thanks for signing up for Thursday's webinar on cash flow forecasting. The recording is up on our site if the time didn't suit. Which part of forecasting takes the longest at your place?"

Example 2's middle line only works if it's true for you; swap in something you actually know. Example 4 works because the comments are public on LinkedIn. If you didn't see the session, don't pretend you did. The same thinking runs through what to message someone who viewed your profile: the signal is your reason to write, not your opening line.

If you hosted the event or webinar

Hosting changes everything, because the list is yours. On LinkedIn Events the organiser can see the attendees and also who was invited or asked to attend. On Luma the host sees every guest even with the public list hidden. Eventbrite's privacy policy says registrants' details, email included, go to the organiser.

That makes a webinar one of the cheapest lead sources you can build. Four habits help:

1. Say on the registration page what you'll send afterwards, such as the recording and slides, so the follow-up is expected.
2. Send the recording to everyone, then write personally only to registrants who fit your buyer.
3. Treat no-shows as warm. They signed up for the topic; the time just didn't suit, which is what example 6 is for.
4. Ask your speakers to share the event on LinkedIn, then look at who reacts and comments. Those people are interested in the topic and may not be on your list at all.

Australia's Spam Act and Privacy Act both matter when you write to registrants; LinkedIn outreach in Australia covers how they apply, with New Zealand and Singapore in their own posts.

How Bingle watches for events

Events are one of the buying signals Bingle watches on LinkedIn. The event signal is people who reacted to or commented on LinkedIn posts that mention an event on your topic. It's the people talking about the event, not the registration list. On our LinkedIn buying signals page it shows as "Engaged with posts mentioning an event", rated medium, counting half as much after 30 days.

From there it works like Bingle's other signals. It keeps people who fit your ideal customer, ranks them by fit and timing, and shows the reason with a link to the post. Each message is drafted in your voice under the event rules above: name the event, offer to say hi or ask what they hope to get from it, never mention a list. Drafts wait for your approval unless you switch review off, and go out from your own LinkedIn in the working hours you set.

If you already have a list, say the speakers from an event page or the people you met, paste their LinkedIn profile links into Bingle and they're added as leads. Dig deeper on a lead reads their latest posts and their company's news and writes a short brief with a suggested opener. For signals beyond events, see how to find leads showing buying signals, finding people who engage with competitors' posts and pricing.

Questions

Sources

1. LinkedIn Help, View attendee list for LinkedIn Events. read 25 Oct 2026; page shows last updated 9 months ago
2. LinkedIn Help, Manage the attendees of a LinkedIn Event. read 25 Oct 2026; page shows last updated 9 months ago
3. LinkedIn Help, LinkedIn Events overview. read 25 Oct 2026; page shows last updated 3 months ago
4. LinkedIn Help, Speaking at LinkedIn Events. read 25 Oct 2026; page shows last updated 1 year ago
5. LinkedIn Help, Personalize invitations to connect. 200-character note limit, read 25 Oct 2026
6. Luma Help, Event Guest List. read 25 Oct 2026
7. Luma Help, Setting your Event Visibility. read 25 Oct 2026
8. Luma Help, Searching for Events on Luma. read 25 Oct 2026
9. Luma, What's Happening in Sydney. city page, read 25 Oct 2026
10. Meetup Help, Reviewing an attendees list. updated 22 Oct 2026, read 25 Oct 2026 via Meetup's help-centre feed
11. Eventbrite Help Center, Manage your event privacy settings. read 25 Oct 2026
12. Eventbrite, Privacy Policy. last updated 15 Sep 2026, read 25 Oct 2026

More from the blog

• What to message a prospect who viewed your LinkedIn profile
• How to find people who engage with a competitor's LinkedIn posts
• How to score LinkedIn leads by fit and intent (with a worked formula)
• Is LinkedIn outreach legal in Australia? What the Spam Act and Privacy Act mean for your messages
• Gojiberry vs Valley: two signal-based LinkedIn tools compared
• How much do LinkedIn automation tools cost? Prices compared

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